The Impact 10
Ten leaders entrusted to carry the mission, activate the region, and help make #Project10XSWLA possible.
Bless a Child A 30-DAY REGIONAL IMPACT CHALLENGE
#Project10XSWLA
In honor of Mr. Grant Cardone and inspired by his 10X philosophy.
The Impact 10. Asset to Society 100.The Inaugural 1,000.30 days. $1 million. One region. One mission.
September 15 · #Day1→October 15 · Final Verification→October 16 · The Reveal
Enter the movement ↓THE EQUATION
$1Every person can invest in the next generation.
$100Sponsors the Future of 1.
$1,000The Asset to Society Challenge Award.
$10,000The cash award for Asset to Society: Greatest Impact 2026.
$100,000The potential commitment activated by one extraordinary outcome.
$1,000,000The human-capital investment goal for Southwest Louisiana.
10XThe philosophy inspiring a region to think bigger and take massive action.
The Impact 10. Asset to Society 100. The Inaugural 1,000. 30 days. $1 million. One region. One mission.
A PERSONAL NOTE FROM TRISHA NGUYEN
Thank you, Mr. Cardone, for being my life's greatest inspiration.
It was your philosophy that dared a high school dropout to think bigger, take massive action, and refuse to settle for ordinary results.
It is your philosophy that helped shape the person I am today.
A teacher's greatest achievement is not a compliment—it is results.
I promise I will make you proud.
— Trisha Nguyen
THE MISSION
Reinvest in the next generation by proving what can happen when an entire community participates.
This is not about how much one person gives. It is about what becomes possible when success is a shared responsibility. Individuals, leaders, businesses, institutions, and communities are invited to invest at least $1—or contribute resources that can change someone's trajectory.
01 / THE ARCHITECTURE
Asset to Society 100
One hundred proven leaders recognized for the value they already contribute to Southwest Louisiana.
The Inaugural 1,000
The first 1,000 people who invest $1 or more become part of the permanent founding record of Asset to Society.
The Game
For 30 days, the community activates around one simple question: if everyone invests at least $1, what can we accomplish together?
$1 Million
Financial and verified human-capital investments combine to expand access, education, training, mentorship, and opportunity.
October 16
The movement culminates by revealing what becomes possible when success is treated as a shared responsibility.
THE FOUNDING RECORD
The Inaugural 1,000
Every movement begins with the people willing to believe before the outcome is guaranteed. The Inaugural 1,000 recognizes the first 1,000 people who invest $1 or more into the next generation through #Project10XSWLA.
September 15, 2026#Day1
Participants may choose whether their names appear publicly. The official founding list begins when #Project10XSWLA launches.
ASSET TO SOCIETY: GREATEST IMPACT 2026
$10,000CASH PRIZELIVE LEADERBOARD
Make your impact measurable.
Throughout #Project10XSWLA, the leaderboard will rank eligible participants by the highest verified dollar value of approved human-capital investment in Southwest Louisiana's next generation.
Leaderboard opensSeptember 15, 2026
The eligible participant with the highest verified impact at the close of the challenge will receive the $10,000 cash prize. Documentation and Foundation verification are required. No purchase or donation is required; eligible non-cash human-capital investments may qualify. Participation, scoring, tie resolution, deadlines, and award eligibility are subject to the official challenge rules.
WHAT COUNTS
Human capital is an investment, too.
Organizations and individuals may report the fair value of approved resources that create access and opportunity for the next generation.
- Scholarships and education
- Mentorship and professional services
- Internships and apprenticeships
- Certifications and workforce training
- Entrepreneurship and employment pathways
- Books, technology, resources, and direct contributions
JOIN #PROJECT10XSWLA
Invest $1 once—or make it monthly.
Complete the participation form, choose a one-time or recurring investment, then finish securely through PayPal. If you are contributing human capital, describe the resource and estimated value for Foundation review.
IT BEGINS WITH ONE DOLLAR—AND ONE QUESTION
Will she have what it takes?
Trisha Nguyen
Founder and CEO of Beauty of Life Foundation
Creator of #Project10XSWLA and Asset to Society
Will SWLA respond?
THE STORY BEHIND THE RESULT
The story is unfolding in real time.
On October 16, 2026, we find out.
Discover what really happened behind the scenes—and inside the mind of Trisha Nguyen—in:
Escaping Survival Mode II:The Birth of Asset to Society
Releasing October 29, 2026.
…But what if your story starts now?
Join the Movement