Trisha Nguyen

Trisha Tuyết Hương Nguyễn is a Vietnamese American entrepreneur, author, nonprofit founder, and community leader whose work has evolved from beauty and self-care into a broader mission to Transform Lives Far Beyond the Surface.

Born in Biloxi, Mississippi, as the youngest of twelve children, Trisha moved to Lake Charles, Louisiana, at age twelve. Her unconventional path through life shaped the perspective behind everything she would later build—turning personal experience into purpose, and purpose into impact.

What began through Beauty Boxx as a career in the beauty industry became the foundation for something much larger. Trisha began using beauty as a vehicle for confidence, connection, and community impact, eventually founding the Beauty of Life Foundation in memory of her late brother, Cường Thanh Nguyễn. From there, her work expanded through #SCG, where self-care became accountability, personal development, and a way to help people recognize their own potential.

Her memoir, Escaping Survival Mode I, gave language to the deeper philosophy behind that work: awareness must lead to action, and personal transformation will create the ability to contribute beyond yourself.

That evolution ultimately led to Asset to Society—Trisha’s vision for developing people through mentorship, scholarships, training, certifications, internships, entrepreneurship, employment, and access to opportunity.

Across every chapter of her work, the mission has remained the same: Create Assets to Society to continue Transforming Lives Far Beyond the Surface.